Jeg sidder til dagligt som Head of Paid Search hos det digitale bureau s360 hvor jeg siden 2017 også har været medejer. Jeg har ansvaret for vores afdeling for Paid Search hvor vi varetager annoncering på bl.a. AdWords for nogle af landets største annoncører.
I 2016 og 2017 har jeg været inviteret som taler på den internationale PPC konference Hero Conf i London. Du kan se mine præsentationer her.
I 2017 udgaven af amerikanske PPC Hero’s liste over de 25 mest indflydelserige personer i PPC branchen var jeg inkluderet blandt “top 5 rising stars”.
Jeg har skrevet artikler for en række af branchens største blogs:
- Kissmetrics: The Four Statistical Concepts Every Online Marketer Should Know<
- SEMrush: 7 Google Analytics Features You Didn’t Know Existed
- Certified Knowledge: The Best Hidden Features of the AdWords Editor
- Wordstream: These Coding Skills Will Make Every PPC Specialist More Valuable
- Wordstream: 5 Scary AdWords Mistakes Keeping Me Up at Night
- PPC Hero: How To Write A PPC Job Description In Today’s World
- 3Q Digital: 3 Reasons You Shouldn’t Always Bid On Your Own Brand
- 3Q Digital: Should You Bid On Your Own Brand Name In AdWords?
- Moz: How To Handle Downtime During Site Maintenance
Derudover tipper jeg ofte branchens store nyhedssider om nye muligheder i Google:
- Search Engine Land: Google testing list format for AdWords enhanced sitelinks
- Search Engine Land: Sorry, No Emoji Allowed In Google PLAs (Frown Face)
- Search Engine Land: Google Continuing To Test 4 Text Ads In Search Results
- Search Engine Land: Google Testing Removing Line Separator Between Search Ads & Organic Search Results
- Search Engine Land: Google Discussion Forum Snippets Now Showing “Top Answers”
- The SEM Post: Display Emojis in Google Product Listing Ads URLs
- The SEM Post: Google Quietly Launches AdWords Shopping Tab Results in Ten Countries
- The SEM Post: Google AdWords Testing Jump Scroll Product Listing Ads
- The SEM Post: Emojis No Longer Permitted in Google Product Listing Ads
- Search Engine Roundtable: Google AdWords Tests New Sitelinks Design
- Search Engine Roundtable: Google DJs For Premier Partners Party In Amsterdam
Jeg deler mine egne erfaringer her på min blog.
Du kan kontakte mig på kontakt@frederikhyldig.dk
